Thursday, September 27, 2007

What are new Media? - First class out of 2

What are new media?
The answers could be various.
It is a collective singular noun and used in many fields. Moreover, it seems like bright future and breask history into two: old and new media.

The media as an institution means communication media, institutions and organizations, and the cultural and material product of the institutions.
Therefore, we have to pay attention to more than the point of media production and investigate the wider processes in order to find out what the new media are.

The differences between (old) media and new media are
1. already settled down and not.
2. established media forms and new technological possibilities.

There was a big change in the media from the late 1980s on.
Also, social and cultural changes happened from the 1960s.

New media caused lots of change such as
1. a shift from modernity to post-modernity.
2. intensifying processes of globalization.
3. a replacement of an industrial age by a post-industrial information age.
4. a decentring of established and centralised geo-political orders.

To sum up, the new media is able to be considered as a new technoculture.

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